Commercial Pipeline

The businesses are out there.
You just can't reach them all.

Scout finds local businesses who'd benefit from sponsoring your club, contacts 1,000 of them per month, and delivers qualified leads with a summary — ready for your commercial team to close. Steward handles every inbound enquiry the moment it arrives.

Book a Demo See the MK Dons Numbers
🤝 Scout's pipeline — this week 47 new leads
Westfield Honda — Car dealer
2 responses, interested in shirt sleeve deal. Recommended follow-up: today.
🔥 Hot
Sands Restaurant Group
Responded positively to hospitality partnership. Wants a call this week.
🔥 Hot
Peak Fitness — 4 locations
Opened email, no response. Scout queued follow-up for Thursday.
📧 Follow-up
Harris & Brown Solicitors
Initial email sent. 2 of 3 partners opened. Awaiting response.
📧 Waiting
Oakdale Motors Group
Newly identified. 3 sites, strong local presence. First contact scheduled.
🆕 New
Already live at
⚽ MK Dons · ⚽ Preston North End
The Problem

Your commercial pipeline is full of
businesses you've never contacted.

Your database is outdated and incomplete

You have 2,500 local businesses on file. Scout found 12,000 at MK Dons. The opportunity is there — it just hasn't been mapped.

No capacity for outreach at scale

Contacting 1,000 businesses per month — personalised, tracked, split tested — is impossible for a team of two. Scout does it automatically.

Inbound sponsor enquiries go cold

A business DMs you at 6pm on a Friday asking about a partnership. By Monday, they've moved on. Steward responds the moment the message arrives.

Scout — Commercial Intelligence

Scout builds and works your pipeline.

Not just a list. Scout finds businesses, identifies the right contacts, reaches out, tracks responses, and delivers qualified leads — continuously.

1

Identify

Scout analyses your existing database and finds businesses in your catchment area you're not talking to yet.

2

Outreach

Personalised outreach at scale — 1,000 businesses per month, split tested, refined based on what's working.

3

Qualify

Scout tracks every response and delivers your commercial team a daily list of qualified leads — with summaries and recommended next steps.

4

Improve

Every cycle feeds back into the system. Response data refines the messaging. The pipeline gets better without extra work from your team.

Scout

AI Team Chat

Internal · Scout speaking

Scout — what's in the commercial pipeline this week?
Mon 08:45
Good morning. Here's your weekly brief:

47 new qualified leads from this week's outreach. 2 are hot — Westfield Honda and Sands Restaurant Group both responded positively and are ready for a call.

I've also identified 340 new businesses in your catchment area that we haven't contacted yet. I'll start the first wave Thursday.
Mon 08:45
What's the best performing message this month?
Mon 08:47
The "local business, local impact" angle with a specific mention of their sector is outperforming the generic intro by 34% on open rate and 2x on response rate. I've updated all outreach templates accordingly.
Mon 08:47
Live Deployment

MK Dons: 2,500 businesses became 12,000.

⚽ MK Dons FC — Scout, live now
Live

"Scout identified 9,500 businesses from an existing database of 2,500. It contacts 1,000 of them per month — far more than the commercial team could handle manually — and delivers daily qualified leads with summaries and recommendations."

Every campaign is split tested and continuously refined based on actual responses. The commercial team receives qualified leads with summaries and recommendations — ready to follow up, not buried in spreadsheets.

2,500
Businesses in original database
12,000
Businesses identified by Scout
1,000
Contacted per month
Daily
Qualified leads delivered to the team
Steward — Inbound Enquiries

Every inbound sponsor enquiry. Handled instantly.

While Scout works the outbound pipeline, Steward handles everything coming in — partnership enquiries, hospitality requests, sponsorship questions — the moment they arrive, on any channel.

No more enquiries going cold over a weekend. Steward captures the details, qualifies the opportunity, and notifies your team with a full summary.

Steward

Steward

Business Concierge · Online now

Hi, we're a local car dealership. We're interested in a shirt sleeve sponsorship — who do I speak to?
Fri 17:48
Hi! Great to hear from you. We'd love to talk through shirt sleeve partnership options — there are a couple of packages available for the 2025/26 season and spots are limited.

Can I grab your name, business, and the best number to reach you? Our commercial team will be in touch first thing Monday.
Fri 17:48
It's James Hartley, Oakdale Motors Group. 07700 900 000.
Fri 17:49
Perfect, James. I've got all the details. You'll hear from us Monday morning — and I've sent you a brief overview of our partnership packages in the meantime. Enjoy the weekend! 👋
Fri 17:49
Channels

Businesses reach you on their terms.

Outbound — Scout contacts via

EmailLinkedIn

Inbound — Steward handles via

Web ChatWhatsAppEmailLinkedIn

Your team gets leads via

FanatIQ AppSlackTeamsWhatsApp
Book a Demo

See Scout working
for your club.

30 minutes. We'll show you how Scout would map your catchment area and what a live pipeline looks like — using real data.

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