Fan Campaigns

Your fans are waiting.
Your inbox isn't.

Renewals slipping, campaigns not going out, 47 unread messages from the weekend. FanatIQ handles it — fan comms, at-risk identification, and targeted campaigns running 24/7 while your team focuses on the matchday.

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📥 Weekend inbox 47 unread
🎟️
Sarah T.
Can I still get half season tickets for me and my daughter?
Sat 22:41
♿
Michael J.
Accessible seating options for the next home game?
Sat 21:03
🎁
Tom R.
Can I get a personalised shirt for my son's birthday?
Sat 20:55
🅿️
Dave K.
Parking for the Sheffield Wednesday game — which car park?
Fri 18:22
📩
Renewal reminder sent 3 weeks ago
127 season ticket holders haven't renewed. Deadline: 14 days.
3 weeks ago
Already live at
⚽ MK Dons · ⚽ Preston North End
The Problem

You know what needs doing.
There's just no time to do it.

Renewals slip through the cracks

By the time you notice an at-risk season ticket holder, they've already lapsed. You needed to know three weeks ago.

Fan comms pile up every weekend

Ticket queries, parking, hospitality — all landing in a shared inbox while you're focused on matchday operations.

Campaigns go out late or not at all

You know a targeted message to at-risk fans would work. There just isn't capacity to write it, segment it, and send it.

The Solution

Five agents. Every touchpoint covered.

Each agent has one job and does it extremely well. Together they handle everything from a fan's 10pm query to a full renewal campaign — without anyone on your team lifting a finger.

Steward
Steward
Fan Concierge
⚡ Customer-facing
Answers fan questions 24/7 across every channel
Books tickets and captures payment at any hour
Handles accessible seating, parking, hospitality queries
Scout
Scout
Fan Intelligence
🔍 Internal team
Connects to your ticketing system automatically
Flags at-risk renewals weeks before the deadline
Segments fans by engagement, spend, and renewal risk
Coach
Coach
Campaign Strategist
📋 Internal team
Designs targeted campaigns from Scout's data
Creates A/B test variants with audience sizing
Estimates ROI before a single message goes out
Striker
Striker
Campaign Executor
🚀 Internal team
Writes campaign messages and sends them across channels
Manages budget caps and smart scheduling
Tracks delivery and spend in real time
Keeper
Keeper
Results Analyst
📈 Internal team
Measures opens, clicks, and conversions automatically
Picks the winning variant and explains why
Tells you what to do next — not just what happened
Sophia
Sophia
Social Media
✨ Powered by Squidgy
Drafts platform-optimised posts from match results
Queues a full week of content, not just matchday
Your team approves everything before it posts
How It Works

One continuous loop.

Each agent hands off to the next. Every campaign makes the next one better.

⚡
Steward
Captures fan signals
→
🔍
Scout
Analyses & segments
→
📋
Coach
Designs campaign
→
🚀
Striker
Executes & sends
→
📈
Keeper
Measures & learns
🔄 Keeper's results feed back to Scout — every cycle improves the next
Example Campaign

From "47 unread" to 12 renewals saved. In 48 hours.

Scout

AI Team Chat

Internal · Scout speaking

Scout, what do we know about renewals right now?
09:02
I've analysed 2,847 season ticket holders. 324 are at risk — low attendance and no response to the renewal email sent 3 weeks ago. Deadline is 14 days.
09:02
What do you recommend?
09:03
I'm briefing Coach now. Based on the data — families who can't make midweek fixtures — a Weekend Warriors package with a kids-go-free angle should perform well. Want to see the variants?
09:03
Yes. Get Striker to send Monday 9am, £100 budget cap.
09:04
Done. Keeper will report back within 48 hours with the winning variant and full results.
09:04

48 hours later — Keeper's report

Variant B (Kids Go Free) outperformed Variant A on every metric.

41%
Open rate
18%
Click rate
12
Renewals saved
£62
Total cost

Keeper's recommendation

Roll out Variant B to the remaining 124 at-risk families immediately. Expected 15–18 more renewals at a cost of £62. Potential revenue: £5,775–£6,930.

£15,800
total renewals
recoverable this week
Live Deployment

Already working at MK Dons.

⚽ MK Dons FC — Scout, live now
Live

"Scout identified 9,500 additional local businesses from an existing database of 2,500 — then contacted 1,000 of them per month, more than the entire commercial team could handle manually."

FanatIQ is built on 18 months of proven AI delivery across multiple industries, fine-tuned specifically for sports. Every campaign cycle improves the next.

2,500
Businesses in original database
12,000
Businesses identified by Scout
1,000
Contacted per month
Daily
Qualified leads with follow-up notes
Pricing

Pay for what you use.

No seat licences. No platform fees. Web chat is always free.

ChannelPrice
💬 WhatsApp
£0.05 per message
📱 SMS
£0.04 per message
📧 Email
£0.01 per message
🌐 Web Chat
Unlimited — free

All agents included. Onboarding and integrations are part of every engagement. Get in touch for a tailored quote.

Book a Demo

See it working
for your club.

30 minutes. Real data. Live agents. We'll show you exactly what FanatIQ would look like at your club — no slides.

Book a Demo See Commercial Pipeline →